23 questions I use to determine if my startup idea is worth pursuing

Idea definition

  1. Who’s your target niche?
  2. What specific problem are you solving?
  3. What’s the market size?
  4. What’s your business model?
  5. What’s the solution you’re building?

Idea interrogation

  1. Are you solving your own problem?
  2. Is the problem severe (a.k.a. “Hair on fire” problem)?
  3. Is the problem frequently experienced?
  4. Is solving the problem mandatory?
  5. Is it a proven market?
  6. Do you understand the market deeply (Founder/Market Fit)?
  7. Is the market with your problem growing?
  8. Does your market have the purchasing power?
  9. Is the problem expensive to solve by the customer?
  10. Are you serving small businesses?
  11. Do you have an unfair advantage against your competitors?
  12. Can it be launched quickly?
  13. Is the problem arduous, but not impossible, to solve?
  14. Does your target market hang out together online?
  15. Is the market highly motivated?
  16. Can the business operate profitably without you?
  17. Is your solution simpler than your competitors?
  18. Do you have an audience in this market?



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