How we picked one startup idea out of 125.

125 to 17

  1. Ideas that we just didn’t feel like working on. Mostly ideas that we don’t think we have a deep knowledge about or ideas that didn’t feel exciting enough.
  2. Ideas that didn’t have a clear problem statement. A clear targeted segment and problem statement makes gives your business a good start. Otherwise you’re more likely to build a solution in search of a problem.

17 to 9

9 to 3

3 to 1

Next steps

  1. Experiment with various distributions channels and see which one gives us the most traction.
  2. Validate our assumption of the customer problem with the messaging in those channels.
  3. Validate the solution with a product demo on our landing page, and measuring conversion.




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