The danger of building a business around a “feature”

  • Opening it up to bookmarking other social media content too, or any content on the web (just like Pocket).
  • Target curators and content creators by turning it into a curation and publishing tool rather than just a place to collect links (like @AndrewKamphey’s Tiny Sends Tool idea in this writeup).
  • Target a specific content niche and create a bookmarker that works well for that niche, e.g. crypto, artwork or travel.
  • Turn it into a collaboration tool for teams, so that groups of people can curate and share links with each other.
  • Turn it into a universal bookmarker for any destination, by building integrations to popular platforms, starting with Zapier.




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